@article {Rhode:April 2009:1750-676X:87, author = "Rhode, Paul W.", title = "The Emergence of Prediction Markets within Business Firms: A Skeptical Perspective from an Intrigued Academic.", journal = "The Journal of Prediction Markets", volume = "3", year = "April 2009", abstract = "", pages = "87-88(2)", url = "http://www.ingentaconnect.com/content/ubpl/jpm/2009/00000003/00000001/art00009" }