@article {Doumont:February 2005:0049-3155:64, author = "Doumont, Jean-luc", title = "The Cognitive Style of PowerPoint: Slides Are Not All Evil", journal = "Technical Communication", volume = "52", year = "February 2005", abstract = "This article first reviews three shortcomings in Tufte’s argument, then summarizes the booklet’s well-taken points, before offering guidelines for effective slides, no matter the tool. These guidelines and some of the analysis are based on more than 150 in-depth discussions of slides I have conducted with engineers, scientists, executives, and other professionals at workshops.", pages = "64-70(7)", url = "http://www.ingentaconnect.com/content/stc/tc/2005/00000052/00000001/art00008" }