@article {Coleman:4 April 2006:0967-3237:191,
	author = "Coleman, Linda Jane",
	author = "Hladikova, Marie",
	author = "Savelyeva, Maria",
	title = "The baby boomer market",
	journal = "Journal of Targeting, Measurement and Analysis for Marketing",
	volume = "14",
	year = "4 April 2006",
	abstract = "This literature review discusses the maturing of the baby boomer generation and the way this large segment of the population is affecting the workplace and the marketplace. As baby boomers tend to have active positions in life and to be potent employees and consumers, it makes economical sense to invest in retaining them in the workplace, and creating and promoting a vast variety of products and services especially tailored for their needs, using marketing methods that are also tailored to this cohort. Some businesses are beginning to move in this direction. This trend is not only observable in the USA, but also in many other countries. In the future, marketing to this population should use segmentation strategies based on psychographics, as well as demographics. Thus, further study of baby boomers' attitudes, interests and opinions is necessary.Journal of Targeting, Measurement and Analysis for Marketing (2006) 14, 191-209; doi:10.1057/palgrave.jt.5740181",
	pages = "191-209(19)",
	url = "http://www.ingentaconnect.com/content/pal/jt/2006/00000014/00000003/art00002"
	doi = "doi:10.1057/palgrave.jt.5740181"
}