@article {Liebermann:18 September 2002:1352-2752:291,
	author = "Liebermann Y.",
	author = "Stashevsky S.",
	title = "Perceived risks as barriers to Internet and e-commerce usage",
	journal = "Qualitative Market Research: An International Journal",
	volume = "5",
	year = "18 September 2002",
	abstract = "Previous research suggests that perceived risk is an important ingredient in the consumer decision-making process. The purpose of the present study is to investigate what are the perceived barriers to Internet usage and e-marketing by both users and non-users. By understanding these potential obstacles, more efficient marketing strategies will become available that will drive Internet use and e-commerce. A detailed perceived risks map has been developed using a qualitative research paradigm. We suggest a model with the factors affecting the Internet's perceived risk elements. The factors are demographic traits and usage behavior characteristics. The model is tested against a sample of 465 employed adults.",
	pages = "291-300(10)",
	url = "http://www.ingentaconnect.com/content/mcb/216/2002/00000005/00000004/art00007"
}