@article {Lapp:29 August 2008:0953-4814:532,
	author = "Lapp, Cheryl A.",
	author = "Carr, Adrian N.",
	title = "Coaching can be storyselling: creating change through crises of confidence",
	journal = "Journal of Organizational Change Management",
	volume = "21",
	year = "29 August 2008",
	abstract = "<B>Purpose</B> - To show the reader that storytelling can be seen as a form of seduction based on emotional response and thereby preventing a change process within the organisation. <B>Design/methodology/approach</B> - Case study in relation to a psychoanalytic approach to text as a place for emotional control. <B>Findings</B> - Storytelling without psychodynamic analysis becomes easily storyselling. <B>Research limitations/implications</B> - Text is seen as carrier of emotions that can be corrected through psychodynamics which implies that there remains hope for enlightment by the text. <B>Practical implications</B> - Every form of storytelling is a form of addressing an audience that needs to be made aware of the psychodynamics of the text as part of the author. <B>Originality/value</B> - The worst stories that are sold are those we sell best to ourselves.",
	pages = "532-559(28)",
	url = "http://www.ingentaconnect.com/content/mcb/023/2008/00000021/00000005/art00001"
	doi = "doi:10.1108/09534810810903207"
}