@article {Brown:1 November 1998:0895-6308:30, author = "Brown, Mark G.", author = "Svenson, Raynold A.", title = "Measuring RD Productivity", journal = "Research-Technology Management", volume = "41", year = "1 November 1998", abstract = "In response to requests that RTM reprint articles that have drawn unusual reader response, we reprint here another in our series of "RTM Classics." The first classic, "Lucky Alva," appeared in our July-August 1995 issue (pp. 28-30). Its author, Vladimir Haensel (recipient of the 1997 Charles Stark Draper Prize) imagined how the modern corporate environment would have treated Edison when he sought funding for his electric light bulb idea. Our second classic, "Motivating Your R&D Staff," was written by George E. Manners, Jr., Joseph A. Steger and Thomas W.Zimmerer, and reprinted in our Nov.-Dec. 1997 issue, pp. 29-34.", pages = "30-35(6)", url = "http://www.ingentaconnect.com/content/iri/rtm/1998/00000041/00000006/art00006" }