@article {Kozinets:June 1999:0263-2373:252,
	author = "Kozinets R.V.",
	title = "E-tribalized marketing?: the strategic implications of virtual communities of consumption",
	journal = "European Management Journal",
	volume = "17",
	year = "June 1999",
	abstract = "",
	pages = "252-264(13)",
	url = "http://www.ingentaconnect.com/content/els/02632373/1999/00000017/00000003/art00004"
	doi = "doi:10.1016/S0263-2373(99)00004-3"
}