@article {Platow:June 2006:0144-6665:303, author = "Platow, Michael J.", author = "van Knippenberg, Daan", author = "Haslam, S. Alexander", author = "van Knippenberg, Barbara", author = "Spears, Russell", title = "A special gift we bestow on you for being representative of us: Considering leader charisma from a self-categorization perspective", journal = "British Journal of Social Psychology", volume = "45", year = "June 2006", abstract = "Two experiments tested hypotheses, derived from social identity and self-categorization theories, regarding the attribution of charisma to leaders. In Experiment 1 (N=203), in-group prototypical leaders were attributed greater levels of charisma and were perceived to be more persuasive than in-group non-prototypical leaders. In Experiment 2 (N=220), leaders described with in-group stereotypical characteristics were attributed relatively high levels of charisma regardless of their group-oriented versus exchange rhetoric. Leaders described with out-group stereotypical characteristics, however, had to employ group-oriented rhetoric to be attributed relatively high levels of charisma. We conclude that leadership emerges from being representative of `us'; charisma may, indeed, be a special gift, but it is one bestowed on group members by group members for being representative of, rather than distinct from, the group itself.", pages = "303-320(18)", url = "http://www.ingentaconnect.com/content/bpsoc/bjsp/2006/00000045/00000002/art00005" doi = "doi:10.1348/014466605X41986" }