@article {Conner:1 March 2003:0144-6665:75,
	author = "Conner M.",
	author = "Povey R.",
	author = "Sparks P.",
	author = "James R.",
	author = "Shepherd R.",
	title = "Moderating role of attitudinal ambivalence within the theory of planned behaviour",
	journal = "British Journal of Social Psychology",
	volume = "42",
	year = "1 March 2003",
	abstract = "The present study examined the moderating role of attitudinal ambivalence within the theory of planned behaviour (TPB). Attitude, subjective norm, perceived behavioural control (PBC), behavioural intentions and self-reported behaviour were assessed in relation to 20 healthy eating behaviours in a prospective questionnaire design in 232 members of the general public in the UK. Between-participants univariate and multivariate analyses indicated attitude–behaviour and PBC–behaviour relationships to be weaker in higher ambivalence compared to lower ambivalence respondents. These effects were confirmed in within-participants analyses. The findings are discussed in terms of the role of ambivalence in furthering our understanding of relationships in the TPB.",
	pages = "75-94(20)",
	url = "http://www.ingentaconnect.com/content/bpsoc/bjsp/2003/00000042/00000001/art00005"
	doi = "doi:10.1348/014466603763276135"
}