@article {Rao:December 1985:0737-6782:232,
	author = "Rao S-k.",
	title = "An Empirical Comparison of Sales Forecasting Models",
	journal = "Journal of Product Innovation Management",
	volume = "2",
	year = "December 1985",
	abstract = "There has been a veritable industry of forecasting models in recent decades, spurred partly by planners' search for certainty and partly by the data crunching capabilities of computers. In this article, Sanjay-kumar Rao tests two families of models on some common data sets to see how they compare. He examines how well the models fit the data and how reliable they are as forecasting tools.",
	pages = "232-242(11)",
	url = "http://www.ingentaconnect.com/content/bpl/jpim/1985/00000002/00000004/art00004"
	doi = "doi:10.1111/1540-5885.240232"
}