@article {Pullinger:1 January 2002:0953-1513:21,
	author = "Pullinger, David",
	title = "Instant linking delayed use: setting provider expectations",
	journal = "Learned Publishing",
	volume = "15",
	year = "1 January 2002",
	abstract = "The web with its hyperlinking is a great environment in which to put electronic journals and to encourage linking of texts. But reference links will only be used substantially if readers incorporate them into new patterns of habitual use. In doing so, many users will be in search mode and only some types of user will habitually use reference linking. There needs to be a sufficient number of references that are linked, the right processes to achieve that efficiently, and something that is worthwhile at the end of the link. Ideally users would get full text and some new business models are suggested that match what users do and the new technical possibilities. All these factors point to the need for patience among providers, rather than expecting to see instant substantial use by e-journal users.",
	pages = "21-25(5)",
	url = "http://www.ingentaconnect.com/content/alpsp/lp/2002/00000015/00000001/art00003"
	doi = "doi:10.1087/095315102753303643"
}